About

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Founder of Born to Crunch – Jackson Holesome Granola.

In May 2011 I graduated from Princeton University with a BA in history, a certificate in environmental studies, an itchy yet sexy varsity sweater, and the looming question of what comes next.

I’ve since lived in San Francisco, New York City, Jackson Hole, and I currently reside in Denver. 

I found myself in Jackson and carry a piece of the special mountain town wherever I go. In 2014, I launched my granola company, Born to Crunch. With company growth came the need to relocate to a bigger city at the heart of the natural food industry. Denver it is. My never ending road of learning and discovery is made possible by crunching.

Love,

Caroline Frieda Markowitz

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FreshFrieda began as a solution to one of my biggest problems…doing nothing with the influx of ideas – normal, bizarre, cool, creative, stupid – that I think of while going about my days, lost in the real world. And it thrives as my favorite creative outlet. Enjoy.

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One thought on “About

  1. Hi Frieda, so great to meet a fellow Tiger! I’m Princeton Class of 2013, Butler College, Princeton Men’s Tennis…love your blog! I’ll be sure to send you an email soon.

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